Investors · Kleaners, a service by Aryavrut
Recurring, photo-proof cleaning for where you live.
Distributed through the housing society, starting with your car. Residents subscribe once, every job closes with timestamped before and after photos, and one signed society brings hundreds of households.
Gurugram
First city, from December 2026
6 cities
In the Delhi NCR launch plan
Photo proof
On every job
Society-led
Distribution
Why Kleaners
The recurring chore nobody owns
Every gated society in India has the same two problems: residents want their car cleaned reliably, and the building wants the chaos of unvetted cleaners off its premises. Today that job is done by an unmanaged local cleaner: cheap, cash, no accountability and no proof it happened. App marketplaces solved the one-off premium job, but nobody owns the recurring relationship, and nobody gives you proof.
Kleaners is recurring cleaning with mandatory before-and-after photo proof, timestamped and geotagged, on every job. Residents subscribe once and never book again. We do not buy that customer on search ads; we sign the society, and the society distributes us to a few hundred households at near-zero acquisition cost.
The platform is built and in pre-booking: resident booking and payments, the cleaner and resident app with photo-proof capture, and the admin, franchise and partner portals. We launch on vehicle cleaning because it is the highest-frequency, lowest-objection wedge, then take the same subscription, the same proof rail and the same society channel into home cleaning.
The problem
Three unhappy parties around one daily transaction
The job gets done by an invisible person, and nobody can prove what happened.
The resident
A car cleaned by an untracked local cleaner. No schedule, no proof, cash in hand, and the daily question: did he even come today?
Pays anyway. Quality drifts. No recourse.
The society
Strangers in the basement, disputes between residents and cleaners, and no vendor the committee can hold to account.
A security risk and a management headache.
The cleaner
Cash-only work with no identity, no ratings and an income invisible to any lender.
Trapped in the informal economy.
The wedge
Proof, recurrence and the society as a channel
Each alone is a feature. Together they are hard to copy, because a competitor needs the building relationship, the proof rail and the recurring schedule at the same time.
Proof
Recurrence
Society distribution
What is built
A working platform, not a deck and a dream
What remains before each city goes live is operations: signing societies and standing up cleaner supply.
Resident web and booking
City and society pages, plan picker, pre-booking with a refundable token, Razorpay payments and monthly UPI auto-pay for subscriptions.
Cleaner and resident app
One app, two roles: the cleaner sees the day's route and cannot close a job without before and after photos; the resident sees the proof, rates it, pauses or cancels.
Admin, franchise and partner portals
Societies, cleaners, jobs, proof review, escalations, pricing, launch dates, the website catalogue and every enquiry in one CRM.
Operations rail
Phone OTP sign-in, role-scoped permissions, WhatsApp notifications to residents and the team, and a FastAPI and PostgreSQL backend with migrations.
Verified supply
Aadhaar KYC before a first job, training in the Kleaners method, uniform and photo ID, ratings that stay with the cleaner.
Before
AfterBusiness model · illustrative
Three revenue lines, one acquisition advantage
A paid-search model buys every customer at auction, and that price only rises. We sign a building once and reach its residents.
Subscription
Take-rate
Franchise
Unit economics per vehicle subscription, per month
| Item | Value | Logic |
|---|---|---|
| Subscription revenue | ₹600 | Illustrative monthly ARPU for one vehicle |
| Cleaner payout | ₹360 | About 60% to the cleaner |
| Payments and infrastructure | ₹30 | UPI auto-pay fees, photo storage, messaging |
| Contribution per subscription | ₹210 | ₹600 less ₹360 less ₹30 |
| Society-led acquisition cost | ₹150 to ₹400 | One-time, shared across the building |
| Payback | 1 to 2 months | Acquisition cost divided by contribution |
Planning assumptions, not reported results. Kleaners is pre-revenue; each input is a lever we are happy to walk through.
Go to market
Society by society, not impression by impression
- 01
Land the society
Sign the RWA or management committee. The pitch to them is safety, accountability and a cleaner basement, not price.
- 02
Activate residents
Notice-board QR, the society WhatsApp group and one onboarding day. Almost no paid spend.
- 03
Run the recurring core
Convert to subscription. The proof feed does the word of mouth inside the building.
- 04
Densify the cleaner
One cleaner serves several nearby societies, so routes get shorter and margin per job rises.
- 05
Franchise the area
A local partner owns supply and society relationships; Kleaners owns the platform, the brand and the proof.
Why now
The category is ready and the lane is open
Society living is the default
Gated-society density in Indian cities is at an all-time high, and RWAs increasingly run vendor contracts.
UPI auto-pay works
Low-ticket recurring subscriptions are finally collectable at scale, with no card and no chasing.
Every cleaner carries a camera
Smartphone ubiquity among gig workers makes photo proof free to capture.
Educated but unserved
App marketplaces taught the market to expect app-based home services, but taught nothing about recurrence or proof.
Positioning
We do not fight marketplaces on the one-off job
We own the recurring, proven, where-you-live lane they are not built for, and replace the unmanaged local cleaner with someone accountable.
| Kleaners | One-off service apps | Usual local cleaner | |
|---|---|---|---|
| Recurring by default | Yes, subscribe once | Mostly one-off bookings | Informal, cash each month |
| Photo proof on every job | Yes, mandatory | No | No |
| Acquired through the society | Yes | No, paid search per customer | No |
| Done at your parking spot | Yes | Sometimes | Yes |
| Verified, rated cleaner | Yes | Yes | No |
Why it compounds
Proof data
A growing, timestamped and geotagged before-and-after corpus no competitor can backfill.
Recurrence
Subscriptions on UPI auto-pay mean low churn and compounding lifetime value.
Society relationships
Local, exclusive-feeling and hard to dislodge once we are the building's vendor.
Distribution cost
Structurally lower acquisition cost than any paid-search competitor, so we can be profitable at prices they cannot match.
Brand
A category-fitting name and a visual system already applied across the web, the app and the uniforms.
Roadmap
Where we are and where we go
City launch dates below are live from our operations calendar. Each city opens society by society.
Vehicles first, done properly. Home cleaning follows on the same subscription, the same proof rail and the same society channel: same customer, same building, more categories. Beyond Delhi NCR, franchise partners take Kleaners to new cities.
What capital is for
Turning a working product into a city-by-city machine
Product risk is largely retired. The binding constraints are signing societies and standing up cleaner supply.
Society sign-ups
City and society business development, the land-and-activate playbook, and franchise onboarding.
Cleaner supply
Recruitment, KYC, training, uniforms and kit, and density per area.
Production hardening
Proof storage and delivery at scale, payments reconciliation, push notifications and monitoring.
Category expansion
Home-cleaning categories on the same proof rail, and the city pages that bring societies to us.
Questions
Before you get in touch
What stage is Kleaners at?
Pre-launch. The platform is built and residents in Delhi NCR are pre-booking with a refundable token. Service starts city by city, beginning with Gurugram; the live dates are on every city page.
How do I get the deck?
Download it from this page if the link is shown, or send the form and we will reply by email within two working days with the deck and a time to talk.
Do you speak to angels as well as funds?
Yes. Angels, seed funds, family offices and strategic partners from real estate, facility management or mobility are all welcome to get in touch.
Can I see the product before we talk?
Yes. Pre-book a clean as a resident, or ask for a society demo and we will walk you through the resident app, the cleaner app and the admin portal.
Are the numbers on this page results?
No. Kleaners is pre-revenue. The unit economics shown are planning assumptions with their logic exposed, so you can test each input. We share actuals in conversation as they exist.
Get in touch
Talk to the founders
Tell us a little about you and we will reply by email with the deck and a few times to talk.
- We reply to every investor enquiry within two working days.
- Happy to walk you through the live resident, cleaner and admin apps.
- We share actuals in conversation as they exist; nothing on this page is a reported result.
Kleaners is a service by Aryavrut.