Brand system
The Kleaners brand, ready to use.
Logos, favicon, colors and typography — the exact assets and tokens kleaners.in ships with, for press, partners and franchisees. Click any swatch to copy its value; download originals rather than redrawing them.
01 · Logo
Wordmark first
The KLEANERS wordmark with its Sky Aqua rule is the logo. The K tile is the compact mark for square spaces. Use the files below as they are — never redraw, recolor or restyle them.
02 · Color
Two accents carry the brand
Prussian navy is the foundation. Sky Aqua highlights on dark; Tiger Flame is the one call-to-action color. Click a swatch to copy its value.
Foundation
Accents
Gradients
03 · Typography
Bricolage for headlines, Manrope for everything else
Two typefaces, strict roles. Bricolage Grotesque carries display and section titles at 700–800; Manrope sets body, UI and numbers. Fallback stack: system-ui, sans-serif.
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Bricolage Grotesque
Display and headlines only — 600 to 800, tight tracking.
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Manrope
Body, UI and prices — 400 to 800, tabular numerals on metrics.
Display
Bricolage · 800 · tight tracking
Wash. Detail. Protect.
Section title
28→36px · 800
Proof, not promises
Body
Manrope · 16/26 · 400
Every clean is logged with a timestamped before and after photo you can see in the Kleaners app. No photo, no completed job.
Overline
12px · 700 · uppercase · 0.14em
Photo-proof cleaning
Weights
400–800
RegularMediumSemiBoldBoldExtraBold
Numerals
tabular-nums
₹199 · ₹999 · ₹1,499 · 2 photos per clean
04 · Voice
Say it like Kleaners
Plain sentences, concrete proof, no hype. We name what is photographed, what it costs and when it starts — and let the record do the convincing.
The tagline
WASH · DETAIL · PROTECT
Three verbs, middle dots, set in capitals. It rides with the logo on covers and closing bands — not in running copy.
05 · Iconography
Lucide, one consistent set
Every icon comes from lucide-react — line icons at a 2px stroke that inherit the text color. Never mix in another icon set.
06 · Usage
The rules that keep it Kleaners
Sky Aqua lives on navy — fills, icons, highlights. Aqua words on white use #006781.
The orange CTA always carries navy text; brighten it on hover, never wash it out.
Headlines in Bricolage Grotesque ExtraBold; prices and stats in tabular numerals.
Eyebrow labels are plain uppercase type.
Don’t recolor, stretch, outline or add effects to the wordmark or the K tile.
Don’t set Sky Aqua text on white, or white text on the orange CTA.
Don’t add decorative ticks or dashes before labels.
Don’t place the wordmark on busy photos without a navy scrim.
Need something that isn’t here — a press kit, a co-branded lockup, a different format? Write to us.